Masterclass with Zoe Wodarz - Licensing for creatives (Recording)
You will get a link to the recording in the PDF ready to download when you’ve made the payment.
Mimi is very excited to bring you the recording of this exclusive Masterclass with artist, illustrator and product designer Zoe Wodarz. Zoe has worked in the creative industry for over 25 years (in-house and freelance) and has collaborated with major international brands such as Anthropologie, Urban Outfitters, Target, Lush and more.
Reviews of the Masterclass:
“Great class! I really appreciate Zoe’s perspective in the Surface Design world as someone who has been selling and licensing her artwork on a daily basis for years. I find there are too many voices giving out advice in this industry from people who are not really making their living out of it. I find these kinds of classes are more like the real deal. I value that immensely. Thank you :)” - Alex Roda
“I loved it, so great, I have spent all afternoon watching, winding back, making notes and rewatching parts! A part two would be great!. Thanks very much. I've learned quite a lot and also reinforced stuff I knew, but wasn't sure if I knew!” - Wendy Flynn
“The master class was amazing, informative and really helped me create a solid foundation for how I want to build up this side of my creative career! I'd definitely attend a follow up to this class, so keep me on your list & informed” - Mercedes Austin
What we covered
Understanding the world of surface design
Preparing to enter the market as a freelance surface designer
Working on your styleD eveloping a unique point of view
Investing in tools to succeed
Networking tips and tricks
Understanding the financial hustle and reality of getting paid
Creating current yet authentic art
Using trends and seasonal colours to your advantage
Understanding how far ahead you should create artworks
Discovering new unexpected places for trends online and in-person
Showing your work without fear
Sharing your work online
Protecting your work (copyright in the US, UK and beyond)
Dealing with art theft from small and large companies
How to reach out to companies and license your art
Discovering which markets to work in
Understanding how to contact companies in post-covid era (what works and what doesn’t)
Discussing non-exclusive and exclusive licensing, buyouts and royalties
You’ll be interested in this Masterclass if:
You’re new to surface design and want to understand the whole picture as you’re embarking on this journey
You’re a freelance artist wanting to get more licensing deals, collaborations…and clients!
You’re an illustrator struggling to understand the world of licensing and how to get paid (or how much to charge)
You’ve been a freelancer for a few years but are now lacking direction and need a boost of inspiration and confidence on what to do next (Hint: you’re not alone and you can create your own network!)
More about the expert, Zoe Wodarz
Zoe Wodarz is an accomplished artist, product designer, and surface pattern designer currently based in the USA. She’s spent the past 25+ years developing her creative skills in multiple mediums and refining her fine arts foundations into the digital space with hand-drawn elements, vibrant color combinations, and a contemporary sophisticated style.
Zoe’s professional experience, efficiency, and artistic versatility make her a coveted collaborator around the globe. Her ability to seamlessly match a brand’s aesthetic and interpret a creative brief while infusing her own expressive style, industry knowledge and unmatched enthusiasm distinguishes her from her peers.
From home decor, apparel, and giftware to editorial, luxury goods, packaging, and more, her surface design work and licensed products can be found at major retailers, featured in marketing/advertising campaigns across social media, and in-store merchandising worldwide. Zoe loves to work with emerging and established brands on curated launches, create meaningful connections through her designs, and turn current trends into best-selling products and pattern collections.